UI/UX Design
ReYou
ReYou is a solution to fast fashion and
de-cluttering a closet full of unworn clothing.
I create it as my capstone project as I delved into a UI/UX design approach. I focused on
on-boarding new users to the main feature
of the site and get them to come back.
Capstone Project
In depth research, strategy, branding, and UI/UX project
ReYou is a project complete with a branding identity and creative strategy. In order to create a genuine UI/UX approach to the user experience, I focused heavily on research by interviewing the target audience and conducting observational research with prototype testing. Via the findings, I was able to better understand user goals and balance them with company and brand goals
Research Focused
After conducting the research, I sift through and interpret the data. That's where the heart of my process lies. I use the data to make informed decisions to fix problems that arise in user testing and to determine next steps to complete project goals, such as increasing user "add to cart" rates.
My research approach has allowed me to use creative strategy and data as a foundation to my designs.